Inspired by speakeasies and pirate culture, Bootleg Rum's visual identity aims to evoke mystery and curiosity. The brand's tone is secretive, aligning with the concept of ‘The Forbidden Rum.’ This takes inspiration from the hidden bars of the 1920s prohibition era but is presented with modern branding. Bootleg Rum is positioned as a niche, unique product for risk-takers who savor its adventurous taste.